PDF Download , by Sidney C. Walker
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, by Sidney C. Walker
PDF Download , by Sidney C. Walker
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Product details
File Size: 2197 KB
Print Length: 119 pages
Simultaneous Device Usage: Unlimited
Publisher: High Plains Publications; 1 edition (January 29, 2014)
Publication Date: January 29, 2014
Sold by: Amazon Digital Services LLC
Language: English
ASIN: B00I52QEA0
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Amazon Best Sellers Rank:
#381,833 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
I read somewhere that most salespeople would rather have a root canal than make a cold call. Sidney has gone to a great deal of effort to help readers understand why they may feel call reluctance. He also offers guidance on reprogramming unhelpful thinking that stands in the way of prospecting activity. Sidney's book focusses on reprogramming the mind so you can get into the prospecting zone. I would have given 5 stars if he went to the next stage with sample call guides structured in such a way as to reduce call reluctance. I spent several hours with a communications expert nailing my prospecting 'script'. Sidney's book is about getting into the right mindset. But you also need a script you know will work if you are going to nail your prospecting.
Sid writes in a style that makes sense and is very enjoyable. You won't feel like you're being lectured to. Great ideas for anyone in sales.
Great book to add to the arsenal of books that most salespeople collect. It explains the mental battle of prospecting and how to move through the resistance to do what you must do to have a more successful career in sales.
This book is a must for anyone who is uncomfortable or afraid to make prospecting calls. It guides you through the process and the mindset needed to actually look forward to getting on the phone.
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